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Calendars

Content / Social Media Calendar

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Content / social media calendar

Plan a week of social media and content — at a glance.

Rows are your platforms (Instagram, LinkedIn, Blog, etc.), columns are the days of the week. Map the content schedule across channels.

PDF · US Letter landscape · one week per page · fillable

Tips for the best result

Theme by day, not by chaos. "Mondays = motivation, Tuesdays = tutorial, Thursdays = throwback" gives the week structure and reduces the daily "what should I post?" decision.

One color per platform. Helps the eye scan: blue for Instagram, green for LinkedIn, purple for blog. After a week you can see your channel mix at a glance.

Plan, then batch. Use Sunday for planning the week (this calendar). Use a separate batch session (Tuesday afternoon, say) to actually create the content for the week. Keeping planning and creation separate is faster than mixing them.

Mark the gaps in red. An empty Tuesday Instagram cell is a gap; visible red prompts the question "what's going there?" before posting day arrives.

Map the bigger picture
Quarterly Calendar
Three months on one page — pair the weekly content calendar with a quarterly view for theme/campaign planning.
Open →
Project-style view
Project Timeline (Gantt)
Tasks down, dates across — for content campaigns or launches that span multiple weeks.
Open →

Frequently asked questions

Which platforms should I include as rows?
Match where you actually post. For most solo creators or small businesses: Instagram, TikTok, LinkedIn, blog/email — 4 rows. Larger teams might add Facebook, X/Twitter, YouTube, podcast, Pinterest. Don't add a row for a platform you can't realistically post to weekly; it just makes the empty cells louder.
How far in advance should I plan?
One week is the minimum useful planning horizon. Two weeks is the sweet spot — enough lead time to coordinate visuals and copy without committing to topics months out. Quarterly themes ("July is launch month") set direction; weekly fills it in.
Should each post be planned in detail, or just the topic?
On the printed planner: topic + format ("Instagram reel: morning routine"). Detailed copy lives elsewhere (drafts in Notion, Asana, or Buffer). The calendar is for visibility — what's shipping when, what gaps need filling.
How is this different from Buffer, Hootsuite, or Later's content calendars?
Apps schedule and publish; the printed calendar plans. Most pro creators use both — paper for the strategic week-ahead view (where the content brain works best), apps for the actual queue and publish times. Pinning the printed sheet next to the desk keeps the week visible without reopening an app.
Should weekends be on the calendar?
If you post weekends, yes. For most professional accounts, weekend posting is lower-engagement; many planners blank Saturday/Sunday or use them as repurposing days ("Saturday: re-post Tuesday's reel as a story").
How do I plan around campaigns or launches?
Block the launch date in red across the row(s) where it'll happen. Work backward from there — pre-launch teasers, launch day, post-launch follow-ups. The printed weekly view is best at making the run-up visible at a glance.
Updated through May 2026