Sales · Quota-first · Free

Sales Cover Letter Templates & Example

Sales managers read a cover letter the way they read a pipeline review: what did you close, against what number, and can you do it here. The letter inside these templates leads with quota attainment, gives one revenue result with a dollar figure, describes the full cycle you run and the tools you run it in, and says why this product — the paragraph that separates a sales letter from a form letter. Classic rust, contemporary copper, or banner cobalt.

Three sales letters

Pick a letterhead; the letter inside opens with the number.

Classic in rust for B2B and enterprise sales, Contemporary in copper for SaaS and inside sales, Banner in cobalt for retail, territory, and field roles.

Word Google Docs

Sales — Classic Rust

The timeless centered letterhead in rust, carrying the sales letter — quota attainment in the first paragraph, the full cycle you run, why this product.

Download Word Open in Google Docs

Word Google Docs

Sales — Contemporary Copper

A left-aligned contemporary header in copper, carrying the sales letter — quota attainment in the first paragraph, the full cycle you run, why this product.

Download Word Open in Google Docs

Word Google Docs

Sales — Banner Cobalt

A full-width color name banner in cobalt, carrying the sales letter — quota attainment in the first paragraph, the full cycle you run, why this product.

Download Word Open in Google Docs

Example · Sales

Sales cover letter example — the letter inside the template.

Read it in full

Jordan A. Bennett

[City, State] · (000) 000-0000 · your.email@email.com · in/yourname

[Month Day, Year]

[Hiring Manager Name]
[Title]
[Company Name]
[Company Address]

Dear [Hiring Manager Name],

I am applying for the [Position Title] role at [Company Name]. I am a sales professional with [X years] of experience selling [product/service type — SaaS, medical devices, commercial insurance, industrial equipment] to [buyer type — mid-market operations leaders, hospital procurement, homeowners], and I have finished at [X%] of quota or better in [X] of the last [X] years.

At [Current/Previous Company], I [a specific revenue result — e.g., closed $2.1M in new business last year, 128% of quota, including the region’s largest account; grew a territory from $600K to $1.4M in two years]. I run a full cycle — prospecting in [tools — Salesforce, HubSpot, Outreach, LinkedIn Sales Navigator], discovery, demos, negotiation, and handoff — and I keep a pipeline that consistently covers [X]x of target.

I want to sell for [Company Name] because [a specific reason — the product solves a problem you have watched customers struggle with, its market position, its sales culture, a customer story you read]. I already know [the buyer, the vertical, or the competitive landscape], which would shorten my ramp considerably.

My resume is attached. I would welcome the chance to discuss your territory and targets, and to show you how I build a book. Thank you for your consideration.

Sincerely,

Jordan A. Bennett

This is the actual text inside all three templates above — every [bracketed prompt] is a spot you replace with your own detail. Copy the template to keep the letterhead, or use the text as a sample for your own letter.

The sales manager's read

What a sales cover letter should say.

Nobody in sales hires on adjectives. The letter gives the manager the four things a pipeline review would:

Quota attainment, first paragraph. ’128% of quota last year; at or above quota in four of the last five.’ Percent and consistency.
A revenue result with a dollar figure. ’$2.1M in new business, including the region’s largest account.’ Dollars, deal size, or territory growth.
The cycle you run. Prospecting tools (Salesforce, Outreach, Sales Navigator), discovery, demo, negotiation, handoff — and pipeline coverage.
Why this product. One paragraph on why you’d sell this — a problem you’ve watched customers have, the market, the buyer you already know. It’s the interview question; answer it first.

New to sales? Retail, service, and fundraising results are sales numbers — the customer service letter and no-experience letter show how to present them. Pair with a sales resume in the same color family.

Close it

Fill it in.

Open a template in Google Docs or download the Word file.
Fill the [brackets]: quota attainment, one dollar result, the tools and cycle, and why this product.
One page, PDF, attached — then follow up. It’s sales.

Sales questions

Sales cover letter FAQ

How do I write a sales cover letter?

Quota attainment and consistency in the first paragraph, one revenue result with a dollar figure, the full cycle and tools you run, why this product and buyer, and a confident ask. Four paragraphs, under 250 words. The letter above is that template.

How do I write a sales cover letter with no experience?

Use the numbers you have: retail sales per shift, upsell rate, fundraising totals, a campus job with a target. Then show the behaviors — prospecting, persistence, handling no — with one concrete story. Sales managers hire for drive and coachability; make both visible.

Should I include my quota numbers in a cover letter?

Yes — percent of quota and how many years you hit it are the first things a sales manager wants. If you can't share exact dollar figures, use percentages and rankings ('top 3 of 22 reps').

What's the best opening line for a sales cover letter?

The number. 'I finished at 128% of quota last year selling mid-market SaaS' beats any version of 'I am writing to express my interest.' The template opens that way.

Is this template right for an account executive or SDR role?

Yes — AEs emphasize closed revenue and deal size; SDRs emphasize meetings booked, pipeline generated, and activity metrics. Same paragraph order; swap the numbers.

Should a sales cover letter be aggressive?

Confident, specific, and short. The ask at the end should be direct ('I'd welcome the chance to show you how I build a book'), and a follow-up a week later is expected in sales in a way it isn't elsewhere.